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PROMOTERS: Market InformationColumbia is the exact geographical population center of the growing Southeast market

Conveniently On Route
Carolina Coliseum in Columbia, South Carolina, is the perfect target for your next event. Strategically located halfway between New York and Miami and within 24-hour ground access to more than 70 percent of the U.S. market, Columbia is located in the exact center of the growing Southeast market.

Easy Access
We're a convenient stop along the way, no matter the direction you're routing. With three major interstate highways intersecting the city, we're a straight shot for your next successful event. Columbia is also home to a major airport, which is located within 15 minutes of Carolina Coliseum.

Largest market and Highest Income Levels in the State
With an MSA population nearing 500,000 people and a regional population of approximately 600,000, Columbia is the largest market in South Carolina. The city also has the highest median household effective buying income of any in the state. At $36,232, Columbia's median income figure is higher than Greenville's and Charleston's and it is only $838 below that of the United States' median.

Economics
The Columbia region has a growing diversified economy. It's unemployment rate is just 3.3 percent. Major areas of employment include healthcare, government, services, manufacturing, education and wholesale and retail trade. Columbia is home of the state capital, a major military base, and the state university headquarters.
 

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