The Social Media Insights Lab shows how online conversations shape the real world.
We use our powerful AI-enhanced software to take deep dives into social media platforms like Instagram, X (Twitter), TikTok, Reddit and more. Our tools track trends, measure sentiment, and analyze what people are saying — right now. Students and researchers use these insights to explore topics that matter to them.
Whether it’s public health, politics, sports, or entertainment, we help make sense
of the noise. Companies and organizations also use our research to guide smart decisions.
Since 2019, we’ve been turning social media data into real-world impact.
See All Insights Reports
The Social Media Insights Lab monitors social media in South Carolina and closely follows news as it breaks to see what drives social media conversations in our state.
The Social Media Insights Lab: In the News
South Carolina basketball: Gamecocks generated massive social media engagement during title run
USC's Insights Lab looks at social media response to the presidential debate
Researchers are using social media conversations to understand COVID-19 outbreaks
About the Social Media Insights Lab
The lab is part of the College of Information and Communications. It is used for teaching,
academic research and public reports intended to help people better understand issues
of the day.
View a full list of reports and follow the lab on Twitter at @UofSCInsights.