AI is everywhere — and marketing is no exception. This year marked the first time that the American Advertising Federation incorporated an AI category into its Midlands ADDY Awards, and USC students rose to the challenge.
Students in instructor Renée Ittner-McManus’ photojournalism course test their skills and capture the thrills at the South Carolina State Fair.
Creativity, craft and strategic thinking were on full display as students from the School of Journalism and Mass Communications earned top honors at the Midlands ADDY Awards gala.
As algorithms increasingly shape news, branding and digital experiences, understanding their impact is more important than ever. Kristin Walker is helping lead that conversation.
Cocky’s Reading Express has been promoting childhood literacy for 20 years. The folks behind the popular program revisit the journey.
SJMC alumnus and former USC mascot Cocky brings kids and families comfort through mascot career.
The College of Information and Communications is expanding global learning through a dual master's program with National Chengchi University in Taipei, Taiwan, advancing its mission to prepare leaders for a connected communications world.
A love story that began in a USC classroom came full circle on Mary Kate and Matthew Howland’s wedding day. Thanks to the Gamecock network, the couple not only found each other at South Carolina, they found the perfect photographer, too.
Samantha Hinton is on track to graduate from the University of South Carolina in May with a bachelor’s degree in advertising. The Summerville, South Carolina, resident started out at Carolina in Palmetto Pathway, a bridge program for first-year students.
Nina Brook, senior instructor and scholastic media programs director, is one of 150 journalism leaders from colleges across the country recognized for efforts to start or expand university-led reporting programs in their region, and their contribution to a national movement of student-powered community reporting.
Back from Ukraine, journalism alumna and former war correspondent Isabelle Khurshudyan begins next chapter at CNN.
Brett Robertson, associate director of the Hazards Vulnerability and Resilience Institute at USC and associate professor of journalism, writes for The Conversation about staying safe in severe winter weather.
Vera, who earned her Ph.D. in 2025 from the School of Information Science, will partner with USC’s researchers to help showcase their work, be more competitive on grant applications and demonstrate the value of their work both within academia and beyond.
At the CIC, Alamir Novin is examining one of the most pressing questions of the digital age: how artificial intelligence shapes the way people think, decide and learn.
The College of Information and Communications Social Media Insights Lab is capturing the pulse of the college football world — tracking every viral moment, hot take, and trending hashtag in real time.
TCA, a student-run public relations and media agency rooted in the journalism school, has been giving students real-world experience for two decades.
The College of Information and Communications is playing a prominent role in one of UNESCO's most influential publications, the newly released World Trends in Freedom of Expression and Media Development report.
A rise in troubling and sometimes aggressive incidents at public libraries highlights the growing challenges faced by librarians and staff. Nearly 70% of urban library workers report experiencing violent or aggressive behavior from patrons, according to a recent study.
This featured panel brings together influential voices across sports, media, and culture to examine how leadership is defined — and recognized — in today’s landscape. Through a dynamic, moderated conversation, panelists explore who holds influence, how credibility is earned, and what it takes to shape outcomes in industries where visibility and power are constantly shifting.
Hilary Fussell Sisco has received the 2025 Public Relations Society of America Outstanding Educator Award.
The College of Information and Communications is excited to announce two new study away programs taking place in May and June, offering students fresh opportunities to explore the world while expanding their academic horizons.
The Social Media Insights Lab is creating a college football ranking system that tracks fan sentiment on social media using a complex computer model.
The Information Science Student Association is a student organization whose mission is to help students of all majors find internships, discover research opportunities, improve their resumes and network with alumni and other students.
A USC graduate has returned to campus, but this time she's on the other side of the classroom. Kelly Grieshaber returned as an instructor this fall, and she is pioneering new programs and classes intended to enhance the rapidly growing sports media sequence.
Margaret Cook Jackson recaps the goals met during the year-long celebration of the Cocky's Reading Express 20th anniversary.