College of Hospitality, Retail and Sport ManagementAt a Glance
The University of South Carolina College of Hospitality, Retail and Sport Management is a powerful learning arena where passionate students, inspiring faculty and business leaders advance the world’s consumer experience industries.
Our students learn some of the world’s fastest growing and most exciting industries within nationally acclaimed degree programs. Distinguished faculty and extraordinary learning experiences plus two student-run businesses and seven research centers prepare graduates for successful careers in the hospitality, tourism, retail, sport and entertainment management industries.
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HRSM professor melds law and marketing expertise to prepare students
Natasha Brison has practiced law and worked in the entertainment industry, starting a business as a marketing consultant for professional athletes. She also conducts research and came to South Carolina despite already earning tenure at another top institution. Now Brison brings her experience to USC's classrooms as an associate professor in the College of Hospitality, Retail and Sport Management's Department of Sport and Entertainment Management. Her diverse background is proving to be a great resource for her students as she prepares them to pursue their dreams after graduation.
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Two Gamecocks reflect on life behind the beak
For most University of South Carolina students, Cocky is a symbol of school spirit synonymous with USC and complete with beak flaps, spurs up and fun game antics. But for seniors Nicole Hurley and John Sutay, the mascot means something more — it’s a defining part of their college experience, one they kept secret for years.
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Class of 2025
As the Class of 2025 prepares to walk across the commencement stage, graduates leave the University of South Carolina with memories of enduring friendships, newfound passions, supportive mentors and life-changing experiences.
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Cool Classes Fall 2025
We're back again for another year and another round of some of the coolest classes you can take for fall 2025. There are a ton of unique learning experiences waiting to be uncovered. Whether you’re into sports, true crime, dancing, cooking or even something a little otherworldly, South Carolina has you covered.
Real-Life Campus Learning Labs
The college is home to The J. Willard and Alice S. Marriott Foundation Culinary Laboratory, a culinary teaching facility and demonstration classroom. Hospitality Management students hone skills at the McCutchen House, a student and faculty-managed campus restaurant. Retail management students practice store operations at Gamecock iHub, USC's Apple Authorized Campus Store.
For the Community
